Visitors sometimes expect a buy button. There isn't one, and that is intentional.
Two different jobs
A storefront exists to convert a decision that has already been made. A corporate site exists to answer a question that comes earlier: is this a company worth trusting? Those jobs pull a page in opposite directions. One wants urgency, badges and discounts. The other wants clarity, evidence and calm.
Trying to do both usually means doing neither well. So we split them. Marketplaces handle the transaction - they are good at it, and customers already trust the checkout, the returns window and the delivery tracking. This site handles everything else.
What that frees us to do
Without a price tag competing for attention, a product page can spend its space on what the product actually does: the range, the battery, the setup, the reason a particular design decision was made. A brand page can explain what the brand stands for rather than listing SKUs.
It also keeps us honest. There is no sale banner to hide behind, so the writing has to be worth reading.
Where to buy
Every product page links out to the marketplaces where that product is listed. Those listings carry the current price, availability and delivery estimate - always more accurate than anything we could hard-code here.